Jimmy Wales (Wikipedia) to launch search engine

Jimmy Wales, the founder of Wikipedia says his planned Internet search engine, Wikiasari, could rival Google and Yahoo!.

Jimmy Wales told The Times of London his search engine, planned to launch with Amazon.com, will use the same user-based technology as Wikipedia. The commercial version of the search engine will be developed through San Mateo, Calif.-based Wikia Inc., with a provisional launch planned for the first quarter of 2007, he said.

Wikiasari gets its name from 'wiki,' Hawaiian for 'quick,' and 'asari,' Japanese for 'rummaging search.'

Earlier this year Wales said he secured multimillion-dollar funding from Amazon.com and a separate cash infusion from a group of Silicon Valley financiers to finance Wikia projects.

Wikipedia, online since 2003, is written by thousands of contributors worldwide using free, open-source software. Wales said he wants to use the same network concept and free software to create his search engine.

Mr Wales, a 40-year-old former options trader, believes that, as the popularity of Google has grown, obvious flaws in its search engine technology have become apparent.

“Google is very good at many types of search, but in many instances it produces nothing but spam and useless crap. Try searching for the term ‘Tampa hotels’, for example, and you will not get any useful results,” he said.

Spammers and commercial ventures are also learning how to manipulate Google’s computer-based search, he added.